Sofar Wayfinder

Wayfinder evaluates millions of routes each day and alerts Captains and Operators in-app and via email when there is a more optimal path to port that takes advantage of favorable forecasts and offers significant savings opportunities. Wayfinder also sends Captains a daily RPM recommendation; in changing conditions, variable guidance always outperforms constant power strategies.

ROLE:
Lead Product Designer

TEAM: 
Product Manager, Engineering Manager, Developers, Routing specialists, QA, Customer success

Problem

While we send captains RPM recommendations, due to the varying conditions and sometimes extenuating circumstances, they may not always follow our guidance. When they deviate, their adherence score or percentage is thus lowered.

How can we allow shoreside operators to reasonably justify when captains do not adhere to our recommendations

Content + Design

We asked our customers what were the most common types of situations that come up so that they would need not adhere to our guidance. These reasons would help operators contextualize their decision making.

REASONS AND REMARKS

GRAPH INTERACTIVITY

ADHERENCE REPORT

Outcomes

Released as beta to one target customer. After several weeks, it was released to all customers.

“One of the best tools you have prepared!” - Star Bulk

Learnings

CUSTOMER ACCESS
Very limited time with customers involves going in with some strong hypothesis of what would provide immediate value

INTRODUCING RESEARCH
Our customers were new to participating in usability testing as a research practice so it was an exercise in setting expectations and providing guidance

DATA STREAMS
Identifying and understanding the types and formats of data coming in informed. the design of the content